Our guiding principle when it comes to collecting and using your information is to not do anything with it which we would feel uncomfortable with if it was our own information or that of our families. We understand that you are trusting us with this information and we will do our best not to abuse this trust.
What information do we collect and how do we use it?
If you purchase software via our online store, we collect some of the information you provide during this process. In particular we collect your name and email address as they are fundamental to the mechanism used to license our software. We also collect your address (it's useful to know which country you're in for tax purposes). We DO NOT store any of your credit card or bank account details, but pass them directly to the payment service in order to complete the transaction.
If you purchase our software via the Mac App Store Apple handle all of this. We receive very little information in this instance other than your country of origin.
If you have signed up for our newsletter we will use your name and email address to keep you informed of changes to our products and services.
We may pass on any information we have on you in order to comply with the law or where it is necessary to protect our rights.
In addition, our software may send anonymous information about your system to our web-servers or to trusted third party web-servers.
Wait, what? You're sending my information to third parties?
We use specialist third party services to help support our business. However, these are all services we believe to be reputable and trustworthy. We DO NOT and NEVER WILL sell your information to any third party.
For instance, we may use a third party service to provide crash analytics. If our software crashes, information pertaining to the crash is sent to a web-server where we can access it. This information is extremely useful to us, not only in that it helps us establish the cause of the crash, but also in that without it we may be unaware there is a problem at all.
We also use services such as Google Analytics and TapStream for sales and marketing purposes. These services record anonymous information which may be used to measure the effectiveness of various marketing strategies.
We may also collect and use information on data which you choose to share publicly. For example, if you chose to use our Smoovie software to publicly publish a video to Vimeo, we may publish a link to this video from our website.
What about cookies?
Changes to this document
It may be necessary to update this policy from time to time. We are unlikely (and in most cases unable) to email you directly in the event of such a change, so you should check our website at regular intervals to keep abreast of any changes.
If you have any questions or concerns regarding this policy feel free to contact us and we will do our utmost to help.